On the 12th of December Unisport would like to invite everyone to the grand opening of our new Flagship Store on strøget in Copenhagen. In our own humble opinion, this is without doubt the world best football store, but what is it about the new store that means it qualifies for that bold statement? Get the arguments here.

Already before you step in the door you know, you’re heading into something extraordinary. You know this, because the glass walls with massive flat screens have already revealed that this no regular football store. In fact, it’s so special that it’s beyond any other store really. This is a place for all of us that love football beyond anything else, and want a place to share and live that passion.

With the new Unisport store we take things to a completely new level. Here the experience of our website and social media channels merge together with the physical world. On top of an unrivalled selection of football boots and football shirts, which you can tryout as you please, we take you behind the scenes through a great number exhibitions, where we display prototypes, awards and match worn gear by some of the world’s biggest stars.

You can find the opening event right here. - Mark down the date 12.12.

The store, which is located in the heart of Copenhagen at the legendary Jorcks Passage, will be launched in grand style this weekend and here the first guests will experience the new Nike Tiempo Legend 6 football boot in spectacular fashion. Apart from that the Messi Ballon d’Or titles are on display, as well as some of the legendary Argentinian players match worn football boots - and shirts. They are beautifully displayed in The Stairway, along with a number of adidas prototypes, where they show how they created the new X and Ace Primeknit boots.

No, this store is not just a regular store. In the basement you find a artificial grass football cage, where you can try on football boots and see if you agree with JayMike’s verdict of them. Should you have missed his reviews, then you can check them out on the tablets that are linked to the flat screens on the walls. If you’re ever in Copenhagen, then stop by and let us blow your mind!

On Saturday things go down, when we invite everyone to a football party in our new store. You can actually already now stop by Jorcks Passage and get a sneak peak, because the doors are open. We guarantee it will be worth the trip.