Bags packed and ready to go. The destination was adidas HQ, where the German brand had a very special set of days planned for us.
The amount of effort and time adidas have put into creating the laceless adidas ACE 16+ PureControl is absolutely incredible. Now the designers and brilliant minds behind the boot, Marco Müller, Sam Handy and Dean Lokes, invited us into their dojo to talk about the creation of the innovation.
On top of that we were also treated to a special look inside the adidas Innovation Lab, where we got another chance to test the fruits of their labour in the impressive setting.