Adidas have just launched a new, ground breaking Messi-app, which lets the Argentinian's many fans get closer to the little star and his grand achievements. Here you can, via Facebook, become part of Team Messi in an interactive film, which is personalised with your name, picture and choices throughout the film.
In connection with the massive launch of Lionel Messi's own signature colourway of the Adidas F50 Adizero, Adidas have upped the tempo and made a super nice, interactive application for Messi and you, where you via Flash can make choices and at the same time be presented as a part of Team Messi.
In the film you will be giving choices, which determine your performance, like how you wish to beat your opponent. You do this with the mouse, where you have to make decisions while the film runs in slowmotion. It is the first time ever that Flash is used this way and emphasises the great effort Adidas have put into this Messi launch.
At the same time the app also collects your picture and name via Facebook, so you can be presented as the new player on Team Messi in style and this includes your name in the news, posters and when the team is announced. When you have made your choice you can, in the end of the film, choose to share the personalised clips with your friends on Facebook.
In connection with the launch of the new Messi boot we had visited Adidas' Messi Museum in the heart of Barcelona, where many of the Argentinians own boots are displayed, along with his Ballon d'Or trophies and golden boots. How that all went down, you can find out right here:
With this new Messi-app, Adidas once again help the Argentines fans get closer to the little magician. What do you think about the app? Share your thoughts with us in the comment box down below.