You may wanna be careful when checking out the Adidas Enlightened with their reflective technology they will truly catch your eyes when the three stripes and the laces are reflecting the floodlights. We have, although, dared to take a closer look at the innovative 'Enlightened' collection from Adidas with a new campaign.
They may not look all that fresh at flashy at a first glance. But things quickly change as the floodlights hit the boots. Then they will light up and display a sharp flash of light that attracts the attention right away. The Adidas Enlightened collection has landed, and with the reflective technology, these boots are ready to draw attention, even in the dark.
Adidas have included their full four main silos and given the Nitrocharge 1.0, the Adipure 11pro, Adizero F50 and the Predator LZ II the enlightened treatment. Adidas have chosen to go for a simplistic and classic look with the black colours, and at the same time to attract attention with the reflective technology. The mix of elegance and attention results in a unique boot collection, that we are looking very much forward to, so join us and check out our new campaign site.
We have already seen the Enlightened boots in action in the Champions League. In yesterdays huge clash on the Emirates stadium, both Mesut Özil, Aaron Ramsey and Lauren Koscielny were wearing the Adidas Predator LZ II, and tonight we are going to see Thomas Delaney from FC Copenhagen in the Nitrocharge Enlightened. We managed to pay Delaney himself a visit before FC Copenhagen travelled to Istanbul, and provided him with a pair of brand new Enlightened Nitrocharge 1.0, see for yourself how it went down in our WebTV episode above.
Just as Delaney is looking forward to wearing his Enlightened boots, we are looking forward to seeing the boots in action tonight. For now you can warm up to tonight's matches and the reflective action by checking out our new campaign site and get the full 'Enlightened' experience.
The Adidas Enlightened boots are born to attract attention with their reflective technology. What do you think of the Enlightened boots? Which is your favourite? Feel free to leave a comment either here, or on Facebook and (Twitter).