Nike have launched an exclusive and rather special version of their modern classic, the Nike Premier. The super nice leather boot is now available in a limited version in blue, red or yellow. And behind the colours lies a story of great football victories.
Very few things suit a football boot better than leather. The fit, the touch and the look. It all comes together. The Nike Premier has in its shirt lifetime already proved why a leather boot is still relevant even in the modern football boot market, and will continue to be so for many years to come.
In relation to it's rather short lifetime, the Nike premier may not have been the most attention demanding boot, but this is about to change. Today, Nike launch no less than three new colourways of the Nike Premier in all blue, all red and all yellow.
And why exactly these colours? The answer is not that there was a clearance on these particular three colours in the local paint shop. The boots celebrate the three Nike sponsored nations that have triumphed at a World Cup so far. The yellow celebrates Brazil, the red is for England and the blue celebrates France.
Nike have not been afraid to be innovative. The entire upper of the boot is covered with the same colour, whether it be Brazil's yellow, France's blue or the English red, and this includes both lacing and the iconic Nike Swoosh located on the middle of the boot. The sole is white on all boots, but the studs have also been given a paint job.
With these boots Nike have managed to create three very unique boots that are both exclusive, colourful and simplistic at one and the same time. And behind the clear and daring colours you will find a boot that knows what it takes to deliver. The keyword is leather from top to toe, and it weighs in at an, for a leather boot, impressive 245 grams.
On the forefoot the upper is made of extremely soft and supple kangaroo leather, and on the midfoot and heel, Nike have used the same goat leather that we have also seen them use on their street shoe, the Lunargato II. It provides an incredible fit right away, and after a very short breaking in period, the leather will shape itself according to your foot, resulting in even higher comfort levels.
Visually, Nike have for the design of the Premier been inspired by some of the most iconic landmark boots throughout time. This includes, among others, the Nike Tiempo Premier from 1994, which could be seen on the feet of no less than 10 different players in the World Cup final same year. In addition, inspiration has also been found in The Nike from 1971, which was the first boot ever with the now well-known Swoosh.
The Nike Premier sits on the same last as they used for the Hypervenom, which is Nike's most anatomically correct last yet. It places your foot close to the ground and the ball to improve your touch. The natural flex from the outsole provides as stable midfoot and a springy forefoot, hereby improving your immediate acceleration. The stud configuration is also very classic with conical studs and a few blades, that provide a nice pitch grip on various surfaces.
With the three new colours for the Nike Premier, Nike have managed to create something unique. The boots are so elegant and simplistic, and the encapsulate the essence of a World Cup tournament, stripped from all the hysteria and the show. It's all about football and winning, and these three limited Nike Premier boots are all winner boots. One for France, one for Brazil and one for England.
The new colours for the Nike Premier are a tribute the the big victories that France, Brazil and England have had at the World Cup throughout time. How do you like the new Nike Premier in the three new colours? And which of them do you prefer? Feel free to share your comments either here, or on Facebook and Twitter.