The stage was set. 67.000 fans were seated at the Estadio Nacional in Brasilia. Millions sat huddled around the tv-screen across the globe. On the pitch was a young and ambitious Brazilian named Neymar Jr. wearing a brand new pair of football boots. They were called the Hypervenom and after just three minutes, the thing everyone was hoping for happened…
Neymar hammered the ball past a helpless Japanese goalkeeper. It was the opening match of the Confederations Cup and while 200 million Brazilians erupted with jubilation, so did the folk at Nike HQ. Neymar had not just scored a goal. He had done so in front of the entire world, wearing Nike’s latest innovation. A new silo for the deadly striker. And this was just the beginning of an impressive success story.
The Hypervenom has now been around for two years and in the two years Nike haven’t touched the construction at all. This just stands testament to the boots absolute quality and how incredibly well constructed it is.
When the Hypervenom emerged Nike really emphasised how this boot was made with four parameters in mind: Fit, Touch, Traction and style. This kick-started an entirely new breed of football boot, with an upper of NikeSkin, which gives a close, but still flexible fit. To add to that it had a newly constructed sole, with a “split-toe” function, which isolated the energy you generate in your first metatarsal and gave you increased agility and far more free movability.
Nike launched the Hypervenom as “A new breed of attack” and with offensive talent like Rooney, Lewandowski and Neymar all displaying mesmerising football in the Hypevenom this is definitely something the boot has delivered. The latter of the vivacious strikers mentioned has also been allowed to put his personal touch on the silo, with two signature boots. The first saw the light of day at the World Cup, named the Sonho Dourado, while the second, Liquid Diamond, landed in the beginning of 2015.
The Nike Hypervenom was an impressive feat of innovation when it was launched in 2013 and it is crazy to think how in 2015 it feels far from outdated. With the latest Hypervenom Transform Nike have taken the fourth Hypervenom element, style, to new unknown heights and we can’t wait to see what Nike have in store for us with future Hypervenom boots.
The Hypervenom has brought with it a sea of different designs. We have picked some of the most popular and most memorable through the last two years. Which of the many designs has been the coolest in your eyes?