Unisport is growing and we are looking for a CRM specialist to join our team. If you love football as much as leveraging customer relationships, this is the job for you!
Unisport is the leading online football specialty retailer in the Nordics and a global media destination for football related content. We believe in connecting and engaging with football obsessed teens, and provide a seamless online and offline shopping experience. Premium at all touch points.
We have been in love with the game since 1995. That's when Unisport was founded in a small Copenhagen apartment. In 2002 we launched our first webshop, serving football players and supporters with the best football gear, all over Denmark. Since then, we have rolled out local webshops in Sweden, Norway, Finland, Holland and Germany, and serve football fans all over the world on our international site. This is just the beginning.
In your role as CRM specialist you will be responsible for online and offline consumer journeys. Everything you do should improve CLV with long term focus on consumer life cycle, purchase behaviour, conversion and retention. Your unofficial title is Head of Keeping Customers Happy! Based on consumer insights, you will create segment groups, automail flows and pinpoint consumer needs to leverage relationships. We expect you to take ownership of lead generation, as well as customer retention for seven websites, and one Flagship Store. Analytical abilities are key for this position, as well as reporting skills and a database obsession. Yes, we believe that Excel is your favorite tool!
- Flagship Store: Collect and make use of data. Convert offline to online consumers. Pick up leads in store. Scalable omni-channel solutions for multiple doors, cross borders. -Unisport membership: Together with the launch of a mobile app we would like to introduce a loyalty programme. How do we make this successful? -Transactional emails: Improve the user experience and increase conversion value. -On site leads: We need you to create winning strategies for signups, out of stock and cart abandonment. -NPS: Conduct and analyse surveys to identify improvement areas for consumer experience. -Customer profiles: Tied to segmentation and membership. We have a lot of data. We need you to understand it better, and make all communication more relevant.
- experience from international eCom and retail - know the differences between pre-sale, sale and after sale marketing - view email as a diverse marketing/information channel. - understand email analytics and web analytics data. - know when to A/B test and when to just get a razor sharp message out. - Good written communication skills. - Organizational skills and a high stress threshold
What we offer At Unisport you will be able to take on a key position in a young and dynamic workplace. You will get the opportunity to grow with the company, as we continue to strengthen our position on current markets, and enter new ones. Join our football team, Unisport FC, and enjoy employee discounts on your new gear. You will also be encouraged to participate in social activities with like-minded football obsessed employees, on and off work time. This is the World’s Best Football Store!* The position is full time and you will be working at our office at Bådehavnsgade 38 in the southern harbor of Copenhagen.
Application Apply for this position by sending you CV and cover letter to firstname.lastname@example.org as soon as possible. If you have any questions about the position you are welcome to contact Erik Brännström, Head of Marketing & Brand. We are looking forward to your application! *Seriously, we think it is!