After another season of absolute domination in the domestic league, Juventus are now ready to defend their title. They will do so wearing the first kits from their brand new sponsor adidas. We check out the home- and away-shirts here.
adidas knew the importance of staying loyal to the club’s proud traditions and have therefore kicked off the partnership with a set of shirts with classic designs. On the home-shirt the iconic black and white stripes blend brilliantly and at the bottom of the shirt you see the letter ‘J’, Juventus club logo and a discrete design of the club’s stadium.
With the away-shirt adidas have really gone back to the club’s roots, but still combined tradition with modern innovation. From 1897 - the year the club was founded - and until 1903 Juventus wore pink away-shirts. The pink kit therefore has great historic importance to La vecchia Signora, which is something adidas respected and used as a part of the design process. As with the home-shirt, adidas also used the same area at the bottom of the away-shirt to add the J and home ground detailing.
The shirt is jam packed with all the innovative technologies that adidas can deliver. The most prominent of these technologies is the adizero technology, which increases ventilation and keeps the weight of the shirt low. This will give superstars like Marchisio, Pogba, Lichtsteiner and all the other stars the edge they need to bring the Serie A title to Turin once again.
Juventus officially start their partnership with adidas on the 1st of July and the deal will run until 2021. Adidas kick off the new collaboration in style, albeit a little carefully, with these stylishly clean and modern kits. Do you think Juventus can keep the momentum from last season going and perform just as well next year?