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      New stripes | Meet the Juventus 2018/19 home shirt

      15.05.2018

      Written by Frederik Tobias Thorgny Hansen

      Juventus has today revealed the club's new adidas home kit for the 2018/19 season. The club continues to reinvent itself while honouring the past, with the latest shirt featuring a unique new striping composition while keeping the traditional black and white colours.

      Seven in a row. For the first time ever, a team has managed to win the Serie A title seven consecutive times. Though Napoli fought bravely, nobody could stop Juventus from winning the 2017/18 Scudetto. Next season, we'll assure you that Juve will aim to make it eight in a row as well. And in the pursuit of that, Juventus will wear the brand new home shirt, which adidas has just presented today.

      Continued below.

      Looking at the Juventus 2018/19 home shirt, the new striping look is the first thing you notice. The striping consists of two vertical stripes on the front with just one on the back; a bold and simple new design, offering a more contemporary look for a football style icon. The kit also features the club’s modern new logo and the new adidas authentic collar construction.

      The new Juve kit continues the club’s redesigned identity: ‘Black and White and More’. This new philosophy is running through everything the club does, highlighting its innovative and uncompromising drive forward

      “Juventus isn’t just one of the most ambitious clubs in the world from a football perspective, but also in terms of having a bold and forward-thinking approach to design. The redesigned identity of ‘Black and White and More’ guides all of our work with Juve and allows us to innovate with modern interpretations of a historic club. This new home jersey is a great example of that,” says Francesca Venturini, Designer at adidas Football.

      The kit will be seen on pitch for the first time in their final game of the 2017/18 season against Crotone, and you can pre-order your shirt right here.