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      About Unisport

      From a small appartment to the worlds best football shop

      About Unisport

      Unisport is the leading online football retailer of football boots, football shirt and other football related items. Besides selling football gear, Unisport is a global media destination for football related content. Working from Copenhagen - Denmark, Unisport has for 20 years provided premium service to players and fans, across the globe. Besides the two shops in central Copenhagen, we offer local webshops for Sweden, Norway, Finland, the Netherlands, Germany - with unisportstore.com serving the english speaking countries across the globe.

      20 years of football legacy


      The year was 1995, when Unisport first saw the light of day in little football-Denmark. The company kicked off in a flat in Skydebanegade, Copenhagen. Unisport was founded by entrepreneur, and huge Tottenham fan, Henrik Larsen.

      After just six months in the initial flat, an opportunity to move to a larger location in Istedgade came along. Back then we could already offer football shirts from all over the world, which was our great passion. The store would attract people from all over the world on a daily basis; people wanting to explore the world of football shirts.

      The many years at the 'Vesterbro Torv' and the beginning of the online adventure

      After just six months on Istedgade, we had outgrown the location; and as the will to expand even further was a reality, it was time to relocate once again. This time around the destination would be Vesterbrogade 45. The store at the Vesterbro Torv in Copenhagen is the place that a lot of the local and loyal Unisport fans will reminisce. This was the Unisport base for no less than ten years.

      At this time, the football shirt industry had not really taken off. Therefore, it was all about hard work in order to get Unisport in shape to live up to being the leading and preferred destination for football shirts in Scandinavia.

      More challenges were awaiting, and the bar was raised yet again as the store in Vesterbrogade was expanded to include an extra floor. The first Nike Football store-in-store in Denmark was a reality. The expansion gave us the opportunity to complete the football experience by also offering a huge selection of football boots. This made us dream big, and really sparked the dream of becoming one of the best in Europe.

      The store at the Vesterbro Torv in Copenhagen is the place that a lot of the local and loyal Unisport fans will reminisce. This was the Unisport base for no less than ten years.

      Unisport going online


      The year 2002 was in many ways a decisive year; it was time to start selling the Unisport products online, and our first website unisport.dk was launched. The online business had a rather slow start, but the 2004 European Cup, e-commerce growth, together with the development of the Unisport website enabled us to slowly but surely increase the number of customers.

      In the mid 00's e-commerce was really exploding. Therefore, we had to separate the online business and the physical store. The purpose was to get a warehouse big enough to handle the many new customers, something that also resulted in a great demand for customer service. In the summer of 2006, we relocated to Vesterbrogade 15 and 17. The physical store also got new home grounds right across from the main entrance of the famous Tivoli in Copenhagen. Exciting times in a new environment – not just for us, but also for our ever growing crowd of loyal customers.

      An increasing number of employees could be the headline of the first year of the new location, and brand new positions were born. Innovation was key, and the now very well known Unisport WebTV concept was coined. Our very own WebTV channel, where football boot reviews, interviews with footballers and product videos were uploaded. At the same time, our social media following was increasing; back then it was only Facebook. Last but not least, a small team was put together to produce daily blogs on the latest football gear. Everything in order to offer more value for our users, and provide the knowledge needed for a proper football shopping experience.

      New goals were set, and the selection of products kept growing. The aim was to ensure that Unisport could offer the wide and deep assortment, which to this day is still something associated with our business.

      Unisport Team Sport


      After three years of further developing the unisport.dk website, it was time for yet another expansion – Unisport Team Sport. A new department addressing the football clubs and companies looking for knowledgeable guidance when shopping for clothes and team kits. A showroom was built and the Unisport Team Sport launched a new catalogue, lead by one of the loyal 'players' from the rapidly growing Unisport squad.



      From Valby to the Copenhagen Sydhavnen


      While the Danish Superliga was on winter break around the beginning of 2010, the full Unisport squad were working hard. This time it was a final goodbye to Vesterbro for both our warehouse and offices, as we moved to new home grounds in Gammel Køge Landevej in Valby just outside of Copenhagen.

      Rapid growth in Denmark, as well as our launch of Unisport both in Sweden, Norway, Finland and the Netherlands resulted in a short stay here of just three years. During the winter 2013 we were able to move into our beautiful new offices in Bådehavnsgade 38 in the Copenhagen Sydhavnen; and we have been here since.

      Our squad has now increased to more than 100 employees. We are not resting on our laurels, the tone is friendly and fresh, and everybody's excited about providing superb experiences to our customers across all websites and countries.

      We strive to create fantastic experiences for our users, and we want to share our knowledge on new products and the latest innovations through exciting articles on what is happening in the world of football gear.

      We have a WebTV channel with more than 32 million views, Facebook- and Instagram accounts with more than 500.000 followers in total, as well as a daily news flow where you can keep updated on all the new and fantastic football products that are continuously launched. In other words, we love to share our knowledge and we work towards making you as much of a nerd as we are, in terms of football boots, football shirts, goalkeeper gloves, shin pads and all the other football related products.

      On top of this, we have very fast international delivery, phone support open on all weekdays and a perfect Trustpilot.com score. Everything with you in focus.

      We are in constant development and are always striving to improve. We have yet to reach our final goal, and maybe we never will. One thing is however certain: Everything we do is to provide you with the best experience. Before, during and after your visit with us.

      Award winning e-commerce


      We have taken home the user award twice – in 2011 and 2012. We won the Social Commerce award in 2012, as a result of our work in relation to combining e-commerce and social media.

      In 2013 we won both the B2C award and the E-commerce Gold as the best Web shop in Denmark. As a result of the latter we went to defend the honour of Denmark on the big international scene. Among the biggest and best we were awarded European bronze, and took the third spot in the rank of the best web shops in Europe.

      The next year, in 2014, we made our way into the spotlight again. This time around we took home the Cross Border award. A proof that our concept can stand the distance in other countries. Every awards is a great recognition of our team, who all work very hard to make a difference.

      From 1995 to seven web shops


      It all started with football shirts back in 1995, and today you will find football shirts from every corner of the world, a massive selection of football boots and everything in relation to football gear. We have web shops in Denmark, Sweden, Norway, Finland, the Netherlands, Germany, as well as an international dot com site. In addition, we are highly active on social media – from Facebook and Instagram to Snapchat and YouTube.

      This is #unisportlife.

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