Unisport Team Sport
After a couple of years with continuous development of our website, it was time for yet another expansion – Unisport Team Sport. A new department serving football clubs and companies looking for knowledgeable guidance when shopping for clothes and team kits. A showroom was built and the Unisport Team Sport launched a new catalogue, lead by one of the loyal 'players' from the rapidly growing Unisport squad.
In 2018 we launched Unisport Kit Builder as an online service to make it possible for football clubs, company teams and Sunday League aficionados all over the world, to easily order their team kits with full flexibility. Besides enabling access to a premium team kit assortment we also started to offer everybody in grassroot football to be sponsored by Unisport, and get additional discounts.
From Valby to Sydhavnen
While the Danish Superliga was on winter break around the beginning of 2010, the full Unisport squad were working hard. This time it was a final goodbye to Vesterbro for both our warehouse and offices, as we moved to new home grounds on Gammel Køge Landevej in Valby just outside of Copenhagen.
Rapid growth in Denmark, as well as launching Unisport in Sweden, Norway, Finland and the Netherlands resulted in a short stay of just three years. During the winter 2013 we moved to our new offices at Bådehavnsgade 38 in Sydhavnen, where our administration is still located today. In the second half of 2018, our warehouses moved to bigger facilities in Albertslund to enable future growth of the business.
Unisport Flagship Stores
In late 2015, just before Christmas, we opened up the doors to our brand new Flagship Store in the heart of Copenhagen. The purpose was not only to create a premium retail destination, but a truly unique football experience. With constantly changing initiative areas, a football museum in the staircase, touchscreens to explore products, and a tryout cage in the boot room, we have translated our digital football experience, and combined it with the best parts of physical retail.
During World Cup 2018 our sales in France really started to boom. And when we found a perfect location in Paris in the beginning of 2019, we decided that this was going to be the home of our second flagship store. We opened up the doors to Unisport Paris on Rue Berger in the Les Halles area in May 2019 - just before Women's World Cup.
At the same time as we opened the doors to our store in Paris, we decided to launch a new visual identity, and replaced our classic logotype with a new and modern version. You can read more about the development of the Unisport logotype here.
In December 2021 it was time to open the doors for our 3rd physical store in Europe. This time the location was Sweden - more specifically on Sergels Torg, Sveavägen 2 in Stockholm. With our new flagship store on 300 sqm, we were ready to welcome the Swedish football lovers to a whole new world of football. The opening of the store was celebrated in style, over 3 days, with fun football activities ranging from street football to speed shooting competitions and much more.
Award winning e-commerce
We have won the user award three times – in 2011, 2012 and 2017. The user award goes to the company that receives the most votes from consumers, and then gets the best results from a Best Practice Review conducted by a jury. We won the Social Commerce award in 2012, as a result of our work in relation to combining e-commerce and social media.
In 2013 we won both the B2C award and the E-commerce Gold as the best Web shop in Denmark. As a result of the latter we went to defend the honour of Denmark on the big international scene. Among the biggest and best we were awarded European bronze, and took the third spot in the rank of the best web shops in Europe.
In 2014, we made our way into the spotlight again when winning the Cross Border award. An achievement that we repeated in 2016. The same year as we also won the best webshop in Sweden, and placed in Top 3 webshops in Norway. A proof that our concept can stand the distance in other countries. Every awards is a great recognition of our team, who all work very hard to make a difference.
In 2018 we hit the magic mark of 1 million followers on YouTube and won the Golden 1 million YouTube Award. Followed by in 2020 getting the Silver YouTube award for reaching 100K followers on our French YouTube Channel, less than year after we started it.
From 1995 to "The World’s Best Football Store"
It all started with a passion for football shirts in 1995, and today you will find football shirts from every corner of the world, and a massive selection of football boots and equipment, plus all the lifestyle products footballers needs. Our squad has increased to more than 150 employees. We have a WebTV channel with more than +650 million views. We have several social media accounts, including global and local Instagram- and Facebook-accounts, global TikTok- and Twitter-accounts and two YouTube channels. All of them combined results in more than +7 million followers in total and they deliver a daily news feed to keep you updated on the latest and greatest football products.
We are in constant development and always striving to improve - on our mission to inspire everyone in the world with our passion for football. And the most important thing for us, is to help making your football dreams come true. Let's make it happen.