Official Rules

Organizer

The organizer of this contest is adidas Sverige AB (“Organizer”), activated through Unisport A/S (“Promoter”).

Nature of the Contest

This is a skill-based contest. Chance plays no role in determining the winner.

Participants are evaluated based on the creative and performance‑based criteria described in these Official Rules.

Eligibility

Participation is open to persons who, at the time of entry:

Minimum age: 18+
Understand and speak English fluently
Be a legal resident of a country within Europe
Able to travel on your own to the United States of America (VISA/ESTA responsibility should be clarified) during week 26 and week 27, 2026
Have at least one public social media account (Instagram, TikTok, or YouTube)
Agree to comply with the ‘Official Rules’ stated further below

Employees of the Organizer, Promoter, affiliated agencies, and their immediate family members are excluded.

Entry Period

The 1st stage of the contest begins on 24th of April, 09:00 CET and ends on 6th of May, 23:59 CET. Entries submitted outside this period will not be considered.

The 2nd stage of the contest begins on 7th of May, 09:00 CET and ends on 17th of May, 09:00 CET. Entries submitted outside this period will not be considered.

The final winners will be picked out in week 21.

How To Enter The Competition

Participants must complete the online entry form here and provide:

Full name
Age
Email address
Phone
Social media handles (Instagram, TikTok, or YouTube)
Approximate follower count (Instagram, TikTok, or YouTube)

No purchase is necessary to enter or win. Newsletter consent is required, due to GDPR laws and restrictions.

Selection Process

Stage 1 – Sign up

A judging panel from the Organizer and Promoter will review all eligible entries and select up to 10 finalists based on:

Demonstrated on‑camera presence
Quality and creativity of existing content
Relevance to football and the World Cup experience
Overall suitability for representing the experience

Shortlisted finalists will be contacted via email or phone.

Newsletter consent is required, due to GDPR laws and restrictions.

Stage 2 – Final Challenge

Each finalist will receive instructions and one (1) adidas football shirt to create and submit original video content demonstrating their skills.

Final judging criteria:

On‑camera presence (35%)
Creativity and storytelling (35%)
Relevance to football / World Cup experience (30%)

The winners will be contacted via email or phone in Week 21, 2026.

Prize

Two winners will be selected — one for each available adidas Stadium Captain' experience.

Each winner will receive:

The ‘adidas Stadium Captain’ experience (described above)
One match ticket
Flight ticket
Hotel accommodation
adidas clothing bundle

Prize is non‑transferable and cannot be exchanged for cash.

Travel Conditions

Winner is responsible for:

Holding a valid passport
Obtaining any required visas or travel authorizations
Complying with all travel laws and regulations

Failure to meet travel requirements may result in forfeiture.

Content Restrictions

Submitted content must be politically neutral and must not:

Promote or oppose political parties, candidates, governments, or public policy
Reference geopolitical conflicts or political ideologies
Contain political slogans or advocacy

General football culture and national sporting pride are permitted.

Content Creation Obligations

As a condition of winning:

The winner must create a specific amount of content pieces (exact number and format will be defined in the provided content brief).
Participation in filming and documentation is mandatory.
1. The winner will be accompanied by an adidas host and a Unisport host throughout the experience.
2. The Unisport host will film the trip, behind‑the‑scenes moments, and the Stadium Captain duties.
The winner must follow the content guidelines and creative direction provided by adidas and Unisport.

Failure to participate in filming or content creation may result in disqualification and prize withdrawal.

Content Usage Rights

By entering, participants grant the Organizer and Promoter a non‑exclusive, royalty‑free, worldwide license to use all submitted or captured content (including footage recorded by the Unisport host) for marketing and promotional purposes in any media, without additional compensation.

This includes:

Pre‑submission content
Content created for the competition
Content recorded during the Stadium Captain experience

Data Protection

Personal data will be processed according to GDPR and the Promoter's Privacy Policy.

Data will be used solely to administer the contest unless separate consent is given for marketing.

Filming data captured by the Unisport host is included under content usage rights.

Disqualification

The Organizer and Promoter reserve the right to disqualify participants who:

Violate these Official Rules
Provide false or misleading information
Submit unlawful, offensive, or non‑compliant content
Refuse mandatory filming or content creation obligations
Engage in conduct harmful to the Organizer or Promoter’s brand

Liability

The Organizer and Promoter are not responsible for lost entries, technical failures, or events outside their control. Mandatory consumer rights under EU law remain unaffected.

Governing Law

These Official Rules are governed by the laws of Denmark. All disputes are subject to the exclusive jurisdiction of the courts of that country.

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