Unisport | More than 5 million followers

01.01.2021

Written by Mads

Unisport is one of Europe’s leading retailers of football boots, football shirts and football gear. Since 2012, we have gathered more than 5 million passionate football followers across all of our social media platforms.

For many people and football fans around the world, football represents something more than just a sport. It’s a lifestyle. Obviously, the same goes for us here at Unisport and we call this #unisportlife. Besides being our hashtag on Instagram, #unisportlife encapsulates our entire vision and football philosophy as well as our eagerness to challenge the status quo and the common conception of what a retailer can be.

The result? A complete football experience, where products such as football boots, shirts and all sorts of different gear are linked up to an abundance of football-related content on all of our social media channels for our viewers to enjoy. One thing is certain - it has definitely been a success so far.

A football multiverse

It all began with an idea combined with an immense passion for football and football gear alike. From the humble stages in a small Copenhagen-apartment, Unisport sprouted and grew into Northern Europe’s leading football retailer. Looking at football from a retailers point of view, our main focus is of course to provide the best shopping experience possible. But we do also believe that the ultimate shopping experience includes that something extra.

Because of this belief, we focus a lot on social commerce both for the purpose of entertainment as well as information. Do you have doubts about which pair of football boots to buy next, Phantom or Nemeziz?

Check out our reviews on YouTube and get some valuable insights before you gear up. You can of course also find numerous football skill tutorials on how to improve as a player - anything from cool freestyle moves to free-kick masterclasses.

Or do you wish to see superstars like Cristiano Ronaldo and Lionel Messi talk about anything from football boots to their impact and legacy in world football? Then YouTube-channel right away, where you can find several exclusive Unisport-interviews with some of the best and most legendary players of all time. Many of them are also showcasing their skills on the pitch while giving you key advice on different training techniques.

We serve you the latest football trends, products and exclusive offers on Facebook Here you find engaging content and perhaps a funny video now and then - who knows? Nonetheless, it’s a must-see for every football (and gear) freak around.

Our Instagram is always fresh and overflowing with stunning images of boots, shirts and players wearing the items. Also remember to make your #unisportlife tag and share your passion for football and football products with fellow football fans.

Did you know that you can also find us on TikTok?. The media is one of our newest additions and the perfect playground for creating challenges, tutorials and boot reviews as well as presenting a whole bunch of wacky videos. Check us out and prepare to be entertained!

Reaching milestones

Our social media adventure took off 12 years ago with young JayMike writing manuscripts for a couple of videos a week on the website. The videos turned out to be a success among our customers and 3 years later JayMike was hosting the show at Unisport´s own YouTube-channel.

Since 2012, the number of Unisport-followers has gone through the roof and we reached an incredible milestone in 2020 with more than 2,5 million subscribers to our YouTube-channel alone. Even more than some of the biggest clubs in world football - just to put it in perspective.

Our Facebook-, Instagram- and TikTok accounts now have more than 3 million followers, which makes the total size of our SoMe-entourage on the plus side of 5 million. We have worked very hard for this and we are very proud of this accomplishment. However, at the end of the day, it also comes down to our awesome followers, whom we owe a great deal of gratitude and a massive high-five. Without your support and an equal passion for football and football gear, #unisportlife would not be the same. Thank you!