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Join an Exclusive Liverpool FC Event in Copenhagen with Unisport and adidas

Two Liverpool FC players wearing the club’s 2025/26 season kits stand side by side in front of a dark wooden wall. The player on the left, Ryan Gravenberch, wears the red home shirt. The player on the right, Florian Wirtz, wears the white away shirt with

Liverpool FC and Unisport invite you to a special celebration in the heart of Copenhagen today on August 1st — just ahead of the 2025/26 season. Read more below!

What to expect? 🔴

Today is the day - the new Liverpool FC Home and Away shirts for the upcoming 2025/26-season are here! And there is more to it than that… Liverpool FC are back with adidas for the first time in 13 years!

Liverpool FC, adidas and Unisport obviously want to celebrate the new shirts, and the comeback of the partnership between LFC and adidas, with a blast of an event in our newly opened Liverpool FC Store in Copenhagen.

Here is what to expect at the event:

  • Buy the new Liverpool FC shirts from adidas 🛍️

Get the new shirts before everyone else..! Liverpool FC are back for at third period with the German brand adidas. The comeback of the collaboration between the two giants in football kicks off in strong fashion with some stunning Home and Away shirts!

And what is even more interesting is that you are able to buy both the new Liverpool Home shirt and Away shirt at the same time. Thus you can be 100% ready for the new season to kick off!

  • Meet a Liverpool FC Legend 🤝

Meet a Liverpool Legend, and hear untold stories from his time at Liverpool FC. Oh - and you can obviously also grab a photo with him, and get an autograph from the club icon as well.

"Who is the Liverpool Legend coming?", you might wonder. That’s a surprise! You need to be there to find out...

  • Step Into The Liverpool FC Universe 🌍

Jorcks Passage, an extraordinary space in Copenhagen and the location of our Liverpool FC Store, will be turned into an exhaustive Liverpool FC universe. A place to feel like home, if you are a fan of the reigning Premier League champions.

Without revealing too much about the LFC universe - as you need to be there to truly experience it - we can tell that you will be able to take a trip down ‘Memory Lane’ with historic adidas sponsored Liverpool FC shirts from the past.

  • Fashion Show Meets Football Culture 👕👟⚽

In anticipation of the biannual fashion celebration in Copenhagen, that takes place a week after this event, get to experience a fashion show like no other.

This fashion show will showcase the latest merchandise, including the new Home and Away shirts from Liverpool FC and adidas ahead of the 25/26 season for you to walk into the new season in great style!

But There is More..!

  • Free Name & Number Printing 🖨️

Get free print on the day of the event (August 1st) in the Liverpool FC Store, if you buy a Liverpool FC shirt.

All you need to decide on is if you want the official Premier League print, or the bespoke Liverpool FC print, that is only available in the store - and which player you want on the back.

  • Free Drinks 🥤

There will also be drinks provided by Carlsberg - a long-time and iconic partner of Liverpool FC.

🕖 When is the event?

Friday, the 1st of August, from 19:00-21:00

📍 Where is the event?

Jorcks Passage, right next to our Liverpool FC Retail Store and Unisport Flagship Store Copenhagen at Vimmelskaftet 42, 1161 Copenhagen.