The collab between Unisport and F.C. Copenhagen is reaching the next level!
For many years, Unisport and FC Copenhagen have collaborated across numerous areas, but today this partnership is reaching an entirely new level. The Lions’ fans can start getting excited about what we’ve prepared for them!
Over the years, the lion logo of F.C. København has been a prominent feature in the Unisport Flagship Store on Strøget in Copenhagen. Now, in close collaboration with adidas, the Official Retail Partner of F.C. København – Unisport – is taking the next step and opening a dedicated FCK store in the heart of Copenhagen. Much to the delight of both F.C. København supporters and tourists visiting the capital.
This move is a response to the tremendous interest from Lions fans as well as football-loving tourists who flock to Denmark’s capital. The trend for football merchandising continues to grow year after year, and – in response to the needs of the fans – Unisport, adidas, and FC Copenhagen have created something that will definitely catch the attention of supporters!
“For us, it’s crucial that football apparel and gear are accessible to everyone, and with the huge demand we’ve seen for F.C. København products, there was no choice but to go all in. This is an incredibly exciting project born out of a strong partnership with adidas, and we can’t wait to welcome everyone to the new FCK store,” says Mikkel Joakim Sass, Director of Clubs at Unisport, adding that the new store will be an extension of the existing Unisport boutique.
The store’s design is minimalist, in white, blue, and black. The lion logo is displayed above the entrance, while TV screens show some of the most iconic moments in F.C. København’s history. Racks and mannequins are dressed in adidas gear, and visitors can relax in one of the new blue seats sourced from the stands of Parken Stadium. This is the atmosphere awaiting millions of tourists and football fans as F.C. København, Unisport, and adidas soon welcome them to Strøget.
“We’ve been outfitting F.C. København since 2012, and we’re proud to once again elevate our partnership. F.C. København is a key club for us, and Copenhagen is a key city, so for adidas it’s completely natural to prioritize this fantastic opportunity alongside Unisport,” says Henrik Hallberg, PR and Brand Communication Director at adidas Nordics.
The new store will be operated by Unisport and will be independent of the F.C. København Fanshop. The shelves will primarily carry adidas products, but the store will also be used for kit launches, player appearances, special events, ticket sales, and organizing tours of Parken Stadium.
“The fact that Unisport and adidas – our close partners for many years – are now opening a unique FCK store is a big deal for us and a strong signal that we’ve become relevant to a broad audience. We’re seeing significant growth in interest both domestically and internationally, and with this new store in central Copenhagen, we can be even closer to the city’s residents and tourists. We’re thrilled about it,” says Mikkel Grove Lindsted, Commercial Director at F.C. København.
The new store will be managed and operated by Unisport. Therefore, the commercial terms, discount agreements, etc., that apply to the F.C. København Fanshop and the website fckfanshop.dk will not apply at the new store on Vimmelskaftet.