adidas Limited Collection | introducing triple white PureControl Ultra Boost

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Everybody keep calm it’s happening! adidas are introducing a triple white version of their PureControl Ultra Boost. Get the lowdown on what is going to be among the most sought after sneaker additions this autumn.

There is no doubt among sneakerheads, as well as the incredibly dedicated community of fans of the adidas Ultra Boost sneaker, the OG triple white colourway is by quite some distance the most revered colourway. Frequently championed by Kanye West, they have reached streetwear god-level. Take it from me, if you combine a pair of them with a sufficiently good looking backdrop and you’re pretty much guaranteed a like-spree and a couple of reposts on Instagram. That’s just the way it works!

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So far the PureControl UltraBoost has been a very welcomed addition to the Boost family and the incredible rarity of the football/streetwear fusion has seen it rise very rapidly in popularity. Now the design team pulling the strings down in Germany do what we have been waiting for since the introduction of the adidas PureControl UltraBoost, and give it that all white lick of paint.