Nike x Kids of Immigrants: More Than Just a Brand
Some brands are about more than what they make. Kids of Immigrants is one of them. The Los Angeles-based streetwear and lifestyle brand has built its identity around culture, community, and the immigrant experience. Now, through its relationship with Nike, that story finds a connection with the world of sport and streetwear.
Founded by first-generation Americans, Kids of Immigrants celebrates the different backgrounds and cultures that shape people's identities. It's a brand built on the idea that where you come from is part of what makes you who you are.
Learn more about the story behind Kids of Immigrants here!
Rooted in culture
Based in Los Angeles, Kids of Immigrants takes inspiration from the experiences of immigrant communities and the people who grow up between different cultures. Its approach to streetwear goes beyond clothing, using design and storytelling as a way to express identity and create a sense of belonging.
The brand celebrates individuality while recognising the shared experiences that bring people together.
Bringing stories into sport
Through its relationship with Nike, Kids of Immigrants connects its message with a global sports and streetwear audience. It's a partnership that brings together two worlds, using sport, creativity, and self-expression to give a platform to different voices.
At its heart, Kids of Immigrants is about celebrating where you come from, embracing who you are, and bringing different communities together.
Dropping on Thursday, 19 November 2026 at 9.00 CET.