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The Premier League unveils its new logo for the 2016/17 season

09.02.2016

Written by Michael Torp Tjørnelund

The lion survives! When the Premier League announced they were in the process of creating a new logo a few weeks back they had a few of us scared. Now they are ready to introduce the “new visual identity” for the world’s most powerful league.

The new logo is made as a celebration of the people who make the Premier League so special. And as the video launched together with the new logo states:

“We all have a part to play … every fan … every player … everyone.”

A modern and very fresh take on the iconic lion logo - I can dig it. Gone is the brand and title sponsorship, the league now simply the Premier League. What do you think about the change and what are your thoughts on the new logo?