No one does what Neymar does! He dares to do things that others don’t and plays with so much love for the game. Nike now celebrate this style of play and way of life with a brand new Nike Hypervenom.
On his calves Neymar has the words “Ousadia” and ”Alegria” tattooed, which translate to “Daring” and “Joy”. We will let the main man, Neymar, explain: “I associate ‘Alegria’ with the joy of living and playing football, which I love most, and ‘Ousadia’ in having the audacity to do something different, which people don't expect to see.”
With this in mind, Nike had the famous Brazilian artist, Bruno Big, create these vibrant new boots in his own signature style for Neymar. And although the abstract design on the new Nike Hypervenom appears random and chaotic, the Ousadia – Alegria symbolism is all over the design.
To symbolise Neymar’s mantra, he created an artwork of a heart being held by a hand, which represents “Ousadia” and a clenched fist to show “Alegria”. These graphics are designed and placed on each boot in a very accurate way, so that the fingers on the “Ousadia” boot wrap around the boot and the fist on the “Alegria” boot are right where you usually strike the ball.
It doesn’t get any more personal than this. Neymar Junior is a future Ballon d’Or winner in the making and Nike now show him some love with an incredibly lively boot that I can already guarantee will look extremely good on the pitch.
It’s hard to make a black and white boot stand out, but that’s exactly what Nike, Bruno Big and Neymar have managed to do. What do you think of them? Let us know in the comment-section down below.