adidas celebrate their new co-creation sponsorship with Paul Pogba - New Limited Edition ACE 16+ PureControl


Written by Mathias Boughey-Svendsen

He was very careful in his selection process, but now his choice of sponsor is 100% official. In celebration of acquiring the world’s most in demand footballer, adidas have co-created a special edition ACE 16+ PureControl.

There’s no two ways around it, these are now Unisport-certified, as the sickest football boots in the world. Paul Pogba himself has provided a lot of design input on the new partnerships first football boots and that’s why they are made in the young superstars favourite colours, with a black upper and a dab of gold (see what we did there?).

Paul Pogba has been incredibly thorough in his selection process and when asked why he chose to sign for adidas, he had the following to say: “This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose adidas because we have shared passions and values. adidas has the same vibe as I do, on and off the pitch”.

As you have undoubtedly noticed by now, in gold writing, running down the heel, you see the text ‘Pogboom’ and ‘Pogbance’. Can we all just take a minute to appreciate how amazing that is?

The boots will be absolutely insanely limited and I’m afraid you going to have to know someone, who knows someone, if you ever want to even get a sniff of them. The boots will be given out to Paul Pogba to wear and we might even see other adidas superstars like Kanye West and James Harden in them - could be pretty epic.

“The best is yet to come. This is Pogboom!” - Paul Pogba