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      See the new Mercurial Superfly CR7 in action

      22.03.2016

      Written by Jonathan Baez

      From today it is possible to get your hands on the new Mercurial Superfly CR7 Chapter 2: Natural Diamond. Luca has already been out testing them and he wasn't disappointed.

      Although the only thing that has changed for the second chapter of Mercurial Superfly CR7, the design team did experience some challenges with it. They had to go through several phases before they felt that the story of Cristiano Ronaldo was rightfully told.

      The first element took inspiration in his physical move. The blue colour symbolizes the blue ocean, which Cristiano had to cross when he left his home town on the island of Madeira to chase his professional ambitions in Lisbon.

      The next element in the design should express the transformation from raw ability to honed talent. This was brought to life by using the analogy of polishing a rare stone.

      This proved to be rather a big challenge for the design team. After attempting 6 different techniques, the solution came in the form of an HF weld piece with an engineered graphic to achieve the look and feel of a rock surface.

      The finishing touch needed some glitter. Because diamond sparkle. A reflective sparkle in the upper’s ink, a bold swoosh, and a shimmering CR7 logo were added to represent brilliance emerging as Cristiano refined his skills.

      You can get the new Mercurial Superfly CR7 Ch. 2: Natural Diamond right here.

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