Exciting News | We are Coming to Gothia Cup this Summer!


Written by Frederikke

We're thrilled to announce that Unisport x PUMA will be joining the upcoming Gothia Cup this summer. Get ready for an unforgettable summer with Unisport x PUMA at Gothia Cup!

Gothia Cup 2023

Unisport is bringing its expertise and passion for boots to one of the world's largest youth football tournaments, creating an incredible opportunity for young athletes to explore and experience the latest football boots from PUMA.

Gothia Cup is an international youth football tournament held annually in Gothenburg, Sweden. It brings together young players from all corners of the globe to compete, bond, and celebrate their passion for the beautiful game. With a rich history dating back to 1975, Gothia Cup has become one of the world's largest and most prestigious youth football events.

In the spirit of enhancing the football experience for young athletes, PUMA, has introduced an exciting activation area at the tournament ground Heden. This dedicated area provides an opportunity for the aspiring footballers to engage with PUMA, play the game they love, and take part in friendly competitions.

At the PUMA activation area, young players can showcase their skills, test their abilities, and interact with fellow football enthusiasts. PUMA's commitment to youth development and the sport is evident in their provision of a dynamic platform where athletes can immerse themselves in the world of football.

Unisport x PUMA

Moreover, Unisport, has set up a captivating pop-up shop within the PUMA activation area. This shop offers an exclusive opportunity for players to explore and buy the newest PUMA Breakthrough Pack. With Unisport's expertise and wide range of football equipment, players can experience firsthand the new cutting-edge technology and design of PUMA Breakthrough Pack, ensuring they find the perfect fit for their game.

The combination of PUMA's activation area and Unisport's pop-up shop creates an extraordinary hub of football excitement within the larger Gothia Cup event. It not only facilitates play and competitions but also offers young players a chance to explore the latest innovations in football boots, enhancing their performance on the field.

Gothia Cup, with its long-standing tradition of fostering global football camaraderie, becomes an even more vibrant and interactive experience with the inclusion of PUMA's activation area and Unisport's pop-up shop.

Get the brand new PUMA Breakthrough Pack here first!

At Gothia Cup you can buy the newest football boots from PUMA Breakthrough Pack exclusively. Unleash unrivaled speed with the new, groundbreaking ULTRA. Its re-engineered, lightweight ULTRAWEAVE upper propels your game to new heights, while the innovative PWRTAPE technology offers natural support for lightning-fast agility and seamless directional changes.

Whether the young players are seeking to improve their skills, connect with fellow football enthusiasts, or discover the latest gear, the PUMA activation area and Unisport's pop-up shop are essential destinations within the Gothia Cup. They embody the spirit of competition, camaraderie, and innovation, enriching the overall experience for all participants and spectators alike.

Explore the PUMA Breakthrough Pack here