Get ready for EURO

Embracing Nature and Heritage | PUMA EURO 2024 kits

Reading time: 4 min

As Euro 2024 approaches, four nations – Austria, Czech Republic, Serbia, and Switzerland – are set to showcase their unique cultures and natural landscapes through their kits. What sets these kits apart is not just their striking designs but also their commitment to sustainability, thanks to PUMA’s RE:FIBRE program.

PUMA's RE:FIBRE program takes center stage

As the anticipation for Euro 2024 reaches a fever pitch, football enthusiasts around the globe eagerly await the unveiling of their national teams' kits. These shirts are more than just garments; they are symbols of identity, pride, and unity, representing the rich tapestry of cultures and landscapes that make each nation unique.

With a focus on sustainability and innovation, PUMA's RE:FIBRE program takes center stage, transforming textile waste and other used materials into new textiles for these iconic kits. This commitment to eco-friendly manufacturing reflects not only the teams' dedication to the game but also their responsibility towards the planet, ensuring that future generations can continue to enjoy the beauty of football amidst a thriving environment.

Austria - Inspired by Jugendstil architecture

The Austrian Home Kit for Euro 2024 is a beautiful testament to the nation's Jugendstil architecture. Drawing inspiration from the intricate beauty of Austria's architectural heritage, the kit features intricate graphics and proud details. The 'ÖSTERREICH' lettering on the back of the neck adds a touch of national pride, paying tribute to Austria's spirit of creativity and innovation. As the players take to the field, they carry with them not just the hopes of a nation but also the rich cultural heritage that defines Austria.

In the Away Kit, Austria takes us on a journey to new heights. With nods to the Austrian Eagle, the bright kit comes to life with vibrant blue accents, reflecting the nation's love for nature and exploration. Just like the team's spirit knows no bounds, this kit embodies the adventurous soul of Austria. The 'ÖSTERREICH' lettering on the back of the neck completes the statement, reminding us of the pride and unity that fuel the Austrian team's quest for victory.

Czech Republic - Inspired by Togetherness

The Czech Republic's Home Kit for Euro 2024 exudes strength, togetherness, and pride. National colors are combined with an abstract print drawn from the double-tailed lion emblem, adding a touch of modern flair to the traditional symbol. As the players don this kit, they carry with them the legacy of past triumphs and the determination to carve out new victories on the international stage.

For the Away Kit, Czech Republic reimagines classic design to celebrate its storied history. The double-tailed lion emblem repeats throughout the kit, serving as a powerful symbol of team pride. With each match, the players honor the relentless determination of past generations, forging their own path to glory. As they step onto the pitch in the Czech Republic's Away Kit, they carry the hopes and dreams of a nation united in its love for the beautiful game.

Serbia - Inspired by the Eagle

Serbia’s Home Kit for Euro 2024 celebrates bravery and heritage. With graphics inspired by an X-ray view of an eagle’s wing, the jersey pays homage to the team's courage on the pitch. It also nods to Serbia's storied heritage in sports and science, reminding us of the nation's resilience and innovation. As the players wear this kit, they embody the spirit of Serbia, ready to soar to new heights and conquer any challenge that comes their way.

In the Away Kit, the devil is in the details. Crisp white base is highlighted with blue accents, celebrating Serbia's natural and cultural landscape. The sleeve cuffs feature a knitted representation of the mystical Đavolja Varoš rock formation, a rare natural phenomenon that symbolizes the nation's strength and resilience. As the Serbian team takes to the field in this kit, they carry with them the spirit of their homeland, ready to overcome obstacles and achieve greatness.

Switzerland - Inspired by Alpine elegance

The Switzerland Home Kit for Euro 2024 combines cultural heritage with Alpine elegance. Featuring edelweiss flower graphics borrowed from Swiss traditional clothing, the kit pays homage to the nation's rich cultural tapestry. The signoff at the back of the neck showcases the country name in each of its four official languages, serving as a reminder of Switzerland's linguistic diversity and unity. As the players wear this kit, they embody the spirit of Switzerland, proud and resilient, ready to face any challenge with grace and determination.

The Switzerland Away Kit for Euro 2024 captures the unique beauty of the Swiss Alps. Drawing inspiration from the Jungfraujoch railway station, the design embodies the nation's commitment to excellence and innovation. As the highest railway station in Europe, Jungfraujoch represents the pinnacle of engineering achievement, mirroring Switzerland's own aspirations for greatness. Made with RE:FIBRE, PUMA’s program to transform textile waste into new textiles, this kit symbolizes Switzerland's dedication to sustainability and responsible stewardship of the environment. As the Swiss team takes to the field in this kit, they carry with them not just the hopes of a nation but also a commitment to building a better future for generations to come.