Unisport opens first store in Germany
Unisport, Europe's leading specialist retailer for football equipment with a strong presence on social media, is pleased to announce the opening of its first physical store in Germany. The new store is located at Neuhauser Straße 5, a prime location in the center of Munich, and will open its doors just before the highly anticipated European Football Championship. The opening of this flagship store marks a significant milestone for Unisport, which has been operating a successful e-commerce platform in Germany since 2016.
"We are very excited to offer our German customers a brand new football experience in the heart of Munich," said Michael Burk, CEO of Unisport. "Our vision has always been to make football dreams come true, and there is no better place to open our first flagship store in Germany than Munich, where football dreams will come true again this summer."
A unique place for football fans
The Munich store is strategically located in the city center between Stachus and Marienplatz, providing a premier shopping destination for football fans. With a focus on an immersive football experience, the new flagship store offers:
- A wide range of hard-to-find football shirts, including those of the German national team (DFB) and other nations participating in the European Championship (Italy, France, Spain, England, etc.).
- The official Euro 2024 football by adidas, called "FUSSBALLLIEBE".
- The newest, most popular, and most in-demand football boots.
- Personalized printing of shirts with your own name and number, or with your favorite player.
- The entertaining game "Subsoccer".
"Our explosive growth in the online space has paved the way for this exciting physical expansion. We look forward to bringing our expertise and passion for football directly to fans in Munich," Burk added. "This store will not only offer the latest and greatest football products but also host exclusive events that football enthusiasts will love."
Opening and future plans
The opening on June 14, 2024 coincides with the start of the European football tournament. After the tournament, the store will undergo a transformation for the "Back to Football" season, expanding its selection of top club football shirts and its range of football boots from all brands.
"We have found the perfect location in Munich, and I am personally very pleased with the site," said Burk. "Our goal is to create a place where football fans can immerse themselves in the sport, whether shopping for equipment or participating in our exclusive in-store events."