New X 15.1 Limited Collection shows passion for creativity and football


Written by Jonathan Baez

adidas have already shown that they mean true business in 2016. Besides the first laceless football boot they’ve released a number of Limited Collection boots. Today they present another one to the collection: Deadly Focus Pack.

Together with the Italian design company Italia Independent, adidas are fusing football and fashion with a highly creative design for their two main silos. The Limited Collection release is designed to put emphasis on both brands true dedication to create the most unique products. Thus, the Deadly Focus Pack celebrates the brands’ shared passion for creativity and football (and a quiet tribute to Juventus, which is the designer, Lapo Elkann’s all time favourite team.)

With limited collection we have the unique opportunity to showcase cutting edge techniques and try things that are not possible in the mass offerings. This could be through design, product innovation or unique collaborations. Sam Handy, VP Design Director adidas Football.

The X 15.1 was first presented last year as adidas’ revolutionary move away from their traditional 4-silo line-up. Created for the players that strive for chaos, the X 15.1 is constructed with a specially developed X-Skin that is actually built around three layers. Fit and explosiveness are two of the most important components for this type of player and adidas have thus developed an innovative X-Cage to secure the optimal lockdown, while the X-Claw is made to give the players the best grip to ensure high acceleration.

Check out the new X 15.1 Deadly Focus Limited Collection right here.