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Unisport | Award-winning E-commerce

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Throughout the years, Unisport has earned numerous nominations and awards. An award gives much-deserved credibility, but more importantly, it tells us that we are leaving our customers satisfied - and that’s what truly fuels our desire to become better each year!

Four-time winner of “The Users’ Favorite Award”

Our constant commitment to a high customer satisfaction has been recognized at the annual Danish eCommerce Awards (FDIH), where we have won “The Users’ Favourite Award” on three occasions - in 2011, 2012 and 2017. In 2023, we won the award for best Danish eCommerce within Sport, awarded by Pricerunner, which was also won based on “The Users’ Favourite”. These particular awards are very special to us, as it is the users across the whole country who are asked to pick their favourite webshop. We are deeply honoured to have been chosen four times - a testimony of how crucial your support and loyalty are.

Winning across borders

2013 was a big year for us. First, FDIH voted Unisport “B2C of the year” - recognizing the best combination of good business acumen, excellent customer service and innovation.

We then went on to win “The Golden eCommerce Award”, marking Unisport as the number 1 webshop in Denmark. As the winner, we had the honour of representing Denmark at The European E-Commerce Awards in Barcelona. After a close run with some of the biggest, Unisport was voted 3rd best webshop in Europe - something we are extremely proud of!

In both 2014 and 2016, we went on stage to lift “The Cross Border Award”. Again in 2016, Unisport was voted “Webshop of the Year” in Sweden, and 3rd best in Norway. The achievements reflect our ability to have a consistent quality across all countries and touchpoints.

An award-winning growth strategy

As one of the fastest-growing companies in Denmark, Unisport has received Børsen’s Gazelle Award three times - in 2015, 2016 and 2017. By constantly seeking out new opportunities, we have managed to drive sustainable growth in a highly competitive market.

Combining E-commerce and social media

While we offer the best football products at affordable prices, we also have a huge presence on social media - a perfect example of how Unisport is way more than just a football retailer.

In 2012, we won FDIH’s “Social Commerce” that recognized our ability to successfully combine E-commerce and social media. In 2018, a milestone was reached when Unisport Web TV surpassed +1 million subscribers - deeming us eligible for the Youtube Gold Creator Award. Two years on, and the number has more than doubled, with + 2,6 million subscribers.


We have managed to create an enhanced football experience with high-quality content. Besides guiding you through all the latest football gear, we frequently upload tutorials to help you improve your skills and take your game to the next level. Furthermore, our hosts JayMike, Joltter and PWG have had the privilege of interviewing some of the biggest superstars, with the likes of Lionel Messi, Cristiano Ronaldo, Ronaldinho, Zinedine Zidane and many more.

Thank you!

As a football retailer, it is no surprise that we are competitive by nature and want to win. While proud, we are also humble winners. Because just like football, our achievements are a collaborative effort. That’s why we thank you and share our winnings with you; without your loyalty and support, it would not have been possible!

We look forward to giving you the best football experience - no matter if you have been with us since the start in 1995, or if you are visiting Unisport for the first time.